The K-pop group NMIXX is LOEWE's newest Global Brand Ambassador. They are known for their daring spirit and unique sound that combines different genres. This exciting partnership combines its fearless energy with the house's creative vision for the future. In the group's latest campaign, pieces from the new SS23 pre-collection are given a unique twist. This includes personalized Face-print dresses, colorful new versions of signature bags, and transitional ready-to-wear.
The striking Face print dress from the collection has been reimagined for the campaign. Lily, Haewon, Sullyoon, Jinni, Bae, Jiwoo, and Kyujin wear one-of-a-kind versions with their own faces. This playfully meta editorial concept was thought up by creative director Jonathan Anderson. Elsewhere, the collection's sporty, easygoing vibe is shown through multiple layers. There are oversized hoodies, slimmed-down outerwear, and the Folded boot in denim. There are also new versions of the Compact Hammock bag, the Puffer Goya mini, and the classic Puzzle in many colors.
Along with the campaign photos, the brand made a fun TikTok video with NMIXX dressed in the SS23 pre-collection and trying to sing an upbeat chorus of L-O-E-W-E in their signature MIXXPOP style.