An excellent FAQ page may help you establish your expertise and improve online sales while keeping your consumers happy and informed. It's not merely a tool for customer service. An FAQ page, when done correctly, can assist website visitors at every point of the customer journey. It will help clients looking for other options comprehend what sets your products and services apart from the competition, and it will also help them overcome any reservations they may have about buying from you.
An FAQ page can also help your website rank higher in search engines. You may make these queries appear in Google's SERPs for your product or site by employing keywords as anchor texts for some of them. So even if a reader isn't looking for answers specific to your firm, the answers you provided on the FAQ page might turn up in a Google search, especially if the questions are keyword optimized and relevant to your market rather than just your product.
Unfortunately, simply generating a list of questions and answers will not help you improve your SEO or increase your sales. Developing a well-written FAQ page/area of your website that attracts traffic and promotes your online authority necessitates careful consideration.
Situations that necessitate the creation of a FAQ page
Before you spend time producing a FAQ for your website, make sure your company satisfies the following criteria.
- Customers and website visitors send you emails with similar inquiries / a large number of questions.
- Your products or services elicit queries that can be answered in a straightforward manner rather than on a case-by-case basis.
- You've built up landing pages that you may connect to from the FAQ page so that the customer can continue their journey from question to sale. Set up these landing pages initially if you don't already have them.
How to Write a Frequently Asked Questions Page that Increases Online Sales and SEO
Identify the Correct Questions
You can look for questions to answer on your FAQ page in two ways:
- Look through your inbox and support tickets for questions that come up again and again.
- Anticipate client objections to your products and services and transform them into a question. Consider which inquiries will help readers learn more about your product while also increasing demand.
- Long-tail searches can be used with SEMrush and other keyword tools to find topic ideas that people ask.
- Look at the questions people are asking about your industry on Quora.
Consider deleting questions that don't inspire additional consumer participation or don't address essential concerns once you've compiled a list. Some FAQ sites, for example, provide a brief history of the company under the heading "How was the company founded?" or something similar. This information might be more appropriate on your about page.
Arrange the questions in a logical order.
There are other ways to organize your FAQs. However, the most widespread is to group similar questions into easy-to-understand categories, such as "Products," "Shipping," and "Payment," with the most often asked questions at the top and the less frequently requested or difficult ones at the bottom of the list.
Answers should be written in a clear and professional manner.
Like the rest of your website or web application, your FAQ page has an impact on how people perceive your brand. So that your response does not sound robotic, write in a professional but conversational tone. Check for problems in spelling and grammar.
Always respond to the question, but don't be hesitant to reword it to highlight your products or services more effectively. This does not necessitate lying. Let's pretend one of the often asked queries is, "Why are your items so expensive?" Answering the manufacturing expenses of your product will not gain you any customers. Instead, concentrate on the quality of the materials you utilize.
To minimize confusion, keep your response to the question at hand. While the breadth of your responses may demonstrate your authority, along winding answer that veers off-topic may cause readers to become confused. Using the same question as above, your response could contain details about the quality of your materials, but you don't have to go into great depth about how you produced the product. That information is off-topic and should be utilized to answer a different question—"How are your products manufactured?"
Don't be hesitant to use some humor in your responses, especially if it's appropriate for your products and services.
Use images, videos, and other visuals to enhance your message.
Visual aids make it easier to explain some questions. For example, when displaying directions for a specific process, use a video or a few screenshots. You can also make large volumes of text more straightforward to read by using photos, charts, and other graphics.
Include your contact details.
At the bottom of your FAQ page, including a dedicated customer service email address and, if applicable, your company's support phone number. Your phone number and email address should be placed at the bottom of the FAQ page, as this encourages people to look for answers before calling you.
There are limitations to FAQ pages; occasionally, the answer a visitor seeks isn't available. In other instances, you may have already addressed the query, but the information provided is insufficient or not precisely what the reader requires. That's why, if their question isn't answered on your FAQ page, you should always offer them the option to contact you.
A FAQ page isn't a static page.
Your FAQ page isn't a static page like your product landing pages. Instead, it should be updated regularly to reflect new queries and goods you want to promote. You should eliminate any old or irrelevant questions, such as those related to a discontinued product.
Featured snippets and voice search take it to the next level.
If you pose the question and answer it briefly on your website, and ideally also in a longer form further down the page, you may build enough authority to appear at the top of Google before the search results. However, unless you are in the top three ranking results, this is unlikely to happen.
Google Home and Amazon Echo/Alexa will occasionally use these featured snippets to respond to a user's inquiry.
Can you afford to ignore the voice search trend and increase your FAQ authority?
