Toyota's latest marketing initiative, “Stand Out in Every Sense,” puts the spotlight on the 2025 Toyota Crown family, underscoring a blend of sophisticated design, innovative technology, and elevated performance that aims to redefine how people perceive sedans and crossovers.
A Campaign Crafted to Captivate Every Sense
The campaign, crafted by Saatchi & Saatchi and featuring directors like SMUGGLER’s Jaron Albertin, presents the Toyota Crown Family in a series of evocative video spots that transport viewers into an immersive experience. With titles like “Power Play,” “Room to Be Alone,” and “With a View,” each video highlights the Crown’s elegant presence, powerful performance, and the feeling of serenity it can evoke.
- “Tango”: The scene opens at a bustling intersection where a sedan and crossover meet. The surrounding cityscape dissolves into a quiet desert, allowing the Toyota Crowns to perform a synchronized dance, signifying their mutual power and elegance.
- “Power Play”: This spot brings to life the thrilling agility of the Crown models as they move through a cityscape that fades away, making way for the vehicles to dominate the empty streets.
- “Room to Be Alone”: A couple’s retreat in a city park transforms into a serene countryside scene as they bask in the spacious comfort of their Crown Signia.
- “With a View”: A stylish couple cruises down the road in the Crown sedan. With a backdrop of picturesque rolling hills, the experience signifies the calm and peace that the car can bring even in an urban environment.
