MSRP is one of the most misunderstood numbers in the US car market. Buyers treat it like a fair price, dealers treat it like a suggestion, and manufacturers use it as a pricing anchor rather than a transaction target.
Cars in the United States are more than transportation. They are financial instruments, regulated assets, and long-term commitments that shape where people live, how they work, and how they spend money. For most Americans, a car is the...
