The renowned French automotive manufacturer Peugeot has unveiled the highly anticipated update to its best-selling model, the Peugeot 208. This new iteration of the popular vehicle promises to deliver even more allure, emotion, and excellence to its drivers. With a fresh design, extended electric range, and cutting-edge technology, the new Peugeot 208 is set to take the automotive market by storm.
The Peugeot design team, led by Matthias Hossann, Peugeot's Design Director, approached the challenge of updating the 208 enthusiastically and determinedly. Their primary goal was to enhance the car's already strong personality while preserving the essence of its design. Hossann stated, "We wanted to further strengthen the already strong personality without losing the spirit of the design."
The front of the new Peugeot 208 features the brand's signature light design, first introduced on the Peugeot 9X8 sports car that competed in the legendary 24 Hours of Le Mans. The new light signature consists of three vertical claws on each side of the grille and the Peugeot emblem in the center. This arrangement creates a wider and more imposing appearance, adding to the unique allure of the vehicle.
Moving to the rear, the new Peugeot 208 showcases horizontally positioned claws, elegantly framing the centrally located Peugeot name on the tailgate. The rear design exudes sophistication and style. Additionally, the new model will be available in exciting new colors, including Agueda Yellow and Selenium Grey, further expanding the customization options for discerning customers. The updated wheels, featuring new rims that conceal the wheel bolts, add a touch of refinement to the overall design.
Step inside the new Peugeot 208, and an enhanced driving experience'll greet you. The interior boasts new seat upholstery and redesigned digital instrumentation. The acclaimed Peugeot i-Cockpit, first introduced in the previous generation of the 208, has received an upgrade with a 10-inch touchscreen display. The new Peugeot emblem takes pride in place in the steering wheel's center. The ambient lighting has also been revamped, offering a wider range of color choices that harmonize with the screen's color. This creates a cohesive and immersive atmosphere inside the cabin.
Connectivity is a key aspect of modern vehicles, and the new Peugeot 208 delivers on this front. With the introduction of Peugeot i-Connect, drivers have access to the latest driver assistance systems and the ability to mirror their smartphones on the touchscreen display. The car offers extra flexibility with features like 15W induction charging and additional USB sockets for both the driver and passengers.
The updated Peugeot 208 includes a range of powertrain options, including combustion engines and a 48V hybrid powertrain that reduces fuel consumption and emissions by combining a gasoline engine with a battery that charges while driving. The electric variant, the Peugeot e-208, features an upgraded engine that delivers 115 kW (156 hp) of power and a 51 kWh battery, providing an impressive range of up to 400 km.
The success of the Peugeot 208 is undeniable. Since its launch in 2019, nearly 1,000,000 units have been produced worldwide. In 2021 and 2022, the Peugeot 208 reigned as the best-selling vehicle in Europe across all segments, a testament to its exceptional performance and design. The electric variant, the Peugeot e-208, specifically stood out as the best-selling electric vehicle in the B segment in Europe and the overall best-selling electric vehicle in France.
The new Peugeot 208, available in three trim levels (Active, Allure, and GT), is set to hit the market in autumn 2023. Peugeot and automotive enthusiasts alike can look forward to experiencing this iconic model's striking, sporty design and impressive performance.
According to Jerome Micheron, Product Director at Peugeot, the goal was to elevate the design and performance of the Peugeot 208 to new heights while staying true to its identity. Micheron stated, "The new Peugeot 208 is more powerful than ever: more feline, modern, and even more efficient."
The Peugeot design team, led by Design Director Matthias Hossann, embraced the challenge of bringing a new level of modernity to the Peugeot 208 while maintaining its unique charisma. Hossann expressed the team's enthusiasm, saying, "The Peugeot design team was enthusiastic about the challenge presented by the new Peugeot 208. We wanted to add even more value to its already strong presence without losing the overall design style."
The front-end design is one of the most notable updates to the new Peugeot 208. The brand's new emblem takes center stage, accompanied by an evolving body-color pattern that seamlessly blends with the bumper. This integration reflects the vehicle's electrification and enhances its visual appeal, robustness, efficiency, and modernity.
The rear of the new Peugeot 208 showcases a redesigned LED light signature. The three red claws that are a characteristic of the brand's rear lights now feature a horizontal placement. These elegant and narrow double slats visually widen the vehicle, adding a touch of sophistication. In the GT version, the reversing lights and turn signals also utilize LED technology, further enhancing safety and visibility.
The new Peugeot 208 breaks free from traditional color options with the introduction of the Agueda Yellow livery, making a bold statement on the road. In addition, the model offers a range of other colors, including Selenium Grey, Artense Silver, Perla Nera Black, Banquise Snow White, Elixir Red, and Vertigo Blue. All variants of the new Peugeot 208 come equipped with glossy black exterior mirrors, regardless of the chosen color. The GT version offers the option of gloss black wheel arches, adding a touch of sportiness and elegance.
To complement the updated design, the new Peugeot 208 features new alloy wheels in 16-inch- and 17-inch sizes. These wheels incorporate a 4-spoke design with the iconic Peugeot lion emblem at the center, covering the wheel nuts. The attention to detail and refinement is evident in every aspect of the vehicle's exterior.
The new Peugeot 208 sets a new standard for interior comfort and technology. The Peugeot i-Cockpit, a defining feature of Peugeot vehicles, has been upgraded with a 10-inch touchscreen display and a redesigned steering wheel adorned with the new Peugeot emblem. The digital instrumentation provides essential information to the driver, while the ambient lighting, available in various colors coordinated with the screen's color, creates a harmonious and immersive environment.
Connectivity is a vital aspect of the driving experience, and the new Peugeot 208 delivers on this front. The introduction of Peugeot i-Connect provides access to the latest driver assistance systems and enables smartphone mirroring on the touchscreen display. With features like 15W induction charging and additional USB sockets throughout the cabin, passengers can stay connected and powered up on the go.
The new Peugeot 208 offers a range of powertrain options, catering to different preferences and needs. In addition to combustion engines, the model features a 48V hybrid powertrain that combines a gasoline engine with a battery that charges while driving, reducing fuel consumption and emissions. For those seeking a fully electric experience, the Peugeot e-208 comes equipped with a more powerful engine and a 51 kWh battery, providing an impressive range of up to 400 kilometers.
The new Peugeot e-208 is a testament to Peugeot's commitment to innovation and sustainability. It builds on the success of its predecessors and aims to surpass customer expectations with its striking design, enhanced performance, and advanced technology. With its extended electric range, drivers can enjoy the benefits of electric mobility without compromising on power or convenience.
As Peugeot prepares to launch the new Peugeot e-208 in the autumn of 2023, automotive enthusiasts eagerly await the opportunity to experience the Allure, Emotion, and Excellence that this iconic model promises to deliver. With its modern design, cutting-edge features, and impressive performance, the new Peugeot 208 is set to captivate drivers and solidify its position as a leader in the B-segment market.
The new Peugeot 208 represents a bold step forward for the brand, combining style, performance, and innovation in a package that will resonate with customers. With its refreshed design, extended electric range, and advanced technology, the new Peugeot 208 is poised to make a lasting impression on the automotive industry. As Peugeot continues to push boundaries and redefine what is possible in the world of automobiles, the new 208 stands as a testament to the brand's unwavering commitment to excellence.
