MSRP is one of the most misunderstood numbers in the US car market. Buyers treat it like a fair price, dealers treat it like a suggestion, and manufacturers use it as a pricing anchor rather than a transaction target.
Car pricing at US dealerships is confusing by design. Buyers see one price online, hear another in the showroom, and sign paperwork showing a higher number they never expected.
This is not accidental. US car pricing is built around...
