This upcoming weekend will bring double the excitement for Alfa Romeo. The Alfa Romeo Tonale celebrates its premiere at dealerships in most European countries. At the same time, the Alfa Romeo ORLEN F1 Team competes in the Azerbaijan Grand Prix in Baku. The connection between the two events is the unique livery of the Formula 1 racer, which Valtteri Bottas and Zhou Guanyu will drive at the eighth Formula 1 round of the 2022 season.
Designed by Centro Stile Alfa Romeo, the livery pays homage to the Alfa Romeo Tonale. With the first electrified model, the brand is taking the next step into a new era of connectivity and electric mobility. However, Alfa Romeo remains true to the sportiness that has made the brand a global icon since 1910.
In the color scheme of the two Alfa Romeo ORLEN F1 Team C42 specially created for the Azerbaijan GP, the previous red on the engine cover is replaced by an intense green. Reminiscent of the historic 1970s Alfa Romeo Montreal livery, this green is the official presentation color of the Alfa Romeo Tonale.
The green engine cover also shows a diagonal line and Alfa Romeo's lettering - a reminiscence of the brand's historic racing cars. Directly below, the lettering Tonale refers to the leading into the future. Another graphic element is the distinctive headlight signature of the Alfa Romeo Tonale. It represents a reinterpretation of the triple headlight, as shown on the Alfa Romeo SZ Zagato and the Alfa Romeo Proteo concept vehicle, among others. The same design forms an eye-catching pattern across the entire green area. The famous four-leaf clover, known in Italian as quadrifoglio, also stands out at the diagonal intersection between the green and white spaces.
Green complements the previous primary colors of white and red on the body of the Alfa Romeo Formula 1 racer. The design pays homage to Italy and Alfa Romeo's national colors, deeply ingrained in fans' hearts worldwide. They share their passion with Alfa Romeo daily and on the track, where the brand has already celebrated countless successes. For example, the first two world champions in Formula 1, Nino Farina (1950) and Juan Manuel Fangio (1951), drove for Alfa Romeo.
The new livery of the Formula 1 racer also underlines the vital connection between Alfa Romeo and the Sauber team. In close cooperation, both companies use the know-how from Formula 1 to develop strategic advantages in their respective business areas. After all, Formula 1 is an excellent laboratory for technological progress, be it with hybrid drives, working with big data, artificial intelligence, or the development of the most powerful software. Alfa Romeo has made technological excellence and premium quality its priority in these strategic areas.
The new Alfa Romeo Tonale follows this strategy. It symbolizes the brand's core values: a distinctive Italian design, innovative technology and connectivity, electrification, unrivaled driving dynamics, and focus on the driver.
Alfa Romeo has chosen an innovative way to unveil the exclusive Formula 1 livery to mark the dealer premiere of the Alfa Romeo Tonale: JigSpace, a free application for presenting three-dimensional content in a mix of natural and computer-generated images (augmented reality). ). This advanced software allows fans worldwide to experience the digital version of the Alfa Romeo F1 Team ORLEN C42. @via Alfa Romeo Formula 1.
