BMW has introduced the all-new BMW 1 Series, a refined and upgraded version of its popular premium hatchback. This vehicle showcases a modern design, cutting-edge technology, and an optimized engine lineup, positioning itself strongly in the competitive luxury compact segment. With brands like Audi and Mercedes-Benz offering tough competition, BMW has upped the ante, ensuring the new 1 Series stands out for both its aesthetic appeal and driving performance.
Design Overhaul
The 2024 BMW 1 Series takes on a fresh appearance with noticeable upgrades, particularly to the front grille and lighting systems. The grille has been slimmed down and is now more angular, resembling the one found in the latest BMW X2. This facelift, combined with sharper LED headlights, gives the car a more aggressive and streamlined look. At the rear, the new taillights borrow elements from the X2 model, enhancing the vehicle’s modern feel. BMW has also introduced new alloy wheel designs, adding further customization options for consumers.
On the M135 model, sporty aesthetics are pushed further, with the introduction of a more aggressive body kit, horizontal slat grille, and quad exhaust pipes—marking a shift from the twin-pipe setup of the previous generation. This brings the M135 a more robust and performance-oriented presence, setting it apart from its competitors in the hot hatch category.
Interior and Technology
Inside, BMW has focused on enhancing driver experience through its digital cockpit. The 2024 1 Series comes equipped with a sleek, single-piece curved display comprising a 10.7-inch infotainment system and a 10.25-inch digital instrument cluster. This seamless integration provides a more intuitive interface, offering a visually modern and technologically advanced driving environment.
BMW’s iDrive 8 system also features prominently in this model, allowing for smoother interactions with vehicle controls, navigation, and entertainment. Voice controls and a host of driver assistance features are included, ensuring that the 1 Series doesn’t just look modern but performs in line with today's tech-savvy consumers' expectations.
Performance: Optimized Engines and Driving Dynamics
The M135 xDrive, the flagship performance version of the 1 Series, retains its 2.0-liter turbocharged petrol engine, generating 300 horsepower and 400Nm of torque. While performance figures remain unchanged, the car still sprints from 0 to 60 mph in 4.9 seconds, a competitive time in its class, although it’s slightly slower than rivals like the Audi S3, which achieves this in 4.7 seconds. However, the M135 remains a strong performer for those seeking an agile and sporty driving experience.
One of the key updates in the 2024 BMW 1 Series is the simplified engine lineup. This move reflects a growing focus on efficiency without compromising driving pleasure. The entry-level models, such as the BMW 120, offer better fuel economy with a combined consumption of 6.0 – 5.3 liters per 100 km, and emissions ranging between 135-121 g/km CO2, making the car more environmentally friendly.
