In a spectacular fusion of luxury, performance, and exclusivity, BMW M and BMW Individual, in collaboration with the prestigious Pebble Beach Concours d’Elegance, have unveiled the 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1. This unique masterpiece, the first of its kind to grace North American shores, was introduced at the illustrious Goodwood Festival of Speed and is set to be auctioned during Pebble Beach Automotive Week. Here’s an in-depth look at what makes this one-of-a-kind super sedan a true collector’s dream.
An Exclusive Celebration of Power and Design
The 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 is not just another high-performance vehicle; it represents a bespoke creation with a keen eye for detail. Distinguished by exclusive paint and upholstery colors, bespoke interior elements, and unique wheels, this M5 stands as a testament to BMW's dedication to craftsmanship and innovation.
The highlight of this collaboration is the striking BMW Individual Frozen Orange metallic paint, inspired by the vibrant hues of a Pebble Beach sunset. Scheduled to be discontinued before the M5 production began, this unique color required the body to be painted weeks in advance, ensuring that no other 2025 M5 shares this distinctive finish. Complementing this are hand-painted orange accents on the 20-inch front and 21-inch rear M Dual-Spoke Bicolor wheels, Style 951M, mounted on high-performance tires. The aesthetic appeal is further enhanced by the massive M Carbon Ceramic brakes with Matte Gold calipers.
A Singular Interior Experience
The interior of the 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 is equally breathtaking, showcasing a unique color scheme with M Multi-Function seats upholstered in Kyalami Orange and Silverstone Extended Merino leather. This combination is exclusive to this model and unavailable on standard M5 production vehicles. The headrests of the front seats feature the Pebble Beach Concours d’Elegance logo, innovatively printed above the illuminated M5 badge, adding a touch of elegance and exclusivity.
High-gloss Carbon Fiber Silver Thread trim with Dark Silver Accent spans the dashboard, adorned with the 2024 Pebble Beach Concours d’Elegance logo next to the BMW Curved Display. The “#1/1” inscription on the dashboard and front doorsills further emphasizes the vehicle's uniqueness.
Advanced Technology and Features
Beyond its aesthetic appeal, the 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 is loaded with advanced technology and features designed to enhance both performance and everyday driving comfort. The Driving Assistance Professional Package includes Lane Keeping Assistant with Side Collision Protection and Distance Control for highway speeds, and Traffic Jam Assistant for hands-free driving in dense traffic at speeds up to 40 mph.
The Executive Package offers additional luxury with features such as an illuminated kidney grille, power rear sunshade, front ventilated seats, and Parking Assistant Plus. The Carbon Package provides a CFRP roof panel, rear spoiler, and mirror caps, while the M Drive Professional adds track-oriented driving modes, ensuring both the combustion engine and electric motor are optimized for high-performance driving.
The M Driver’s Package increases the top speed to 190 mph and includes a one-day high-performance driving class at a BMW Performance Center, ensuring the owner can fully appreciate the vehicle’s capabilities.
A Unique Opportunity for Collectors
Scheduled for auction by Gooding & Company on Friday, August 16, the proceeds from the sale of this unique vehicle will benefit the Pebble Beach Company Foundation, supporting literacy and education programs for disadvantaged youth in Monterey County. This philanthropic aspect adds a layer of significance to the acquisition of this unique BMW M5.
The vehicle will be on display starting at 10:00 AM on Wednesday, August 14, at Gooding & Company’s space at Pebble Beach Parc du Concours. Interested buyers can view the auction listing and register to bid at www.goodingco.com/register.
The 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 is not just a car; it is a symbol of exclusivity, luxury, and unmatched performance, crafted for those who seek the pinnacle of automotive excellence.
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