Jeep Wrangler Unlimited Rubicon JOOSE: Limited Edition and Off-Road Power

Wrangler

The 2025 Jeep Wrangler Unlimited Rubicon JOOSE arrives as a limited edition SUV designed for drivers who want capability and exclusivity. With only 60 units available, the model offers a new exterior color, updated interior technology, and proven off-road engineering.

Limited Edition Features

The JOOSE edition takes the Wrangler Rubicon and adds:

• Exclusive JOOSE exterior color.
• Sky-Freedom Power Top, an electric roof that opens quickly.
• Unique 1941 side graphics.
• Blacked-out grille design.

These updates keep the Wrangler’s recognizable look but add details for collectors and enthusiasts.

Pricing and Market Position

The Wrangler Unlimited Rubicon JOOSE 2025 is priced at 1,639,900 MXN, about $98,000 USD. Compared with other Wrangler models in Mexico:

The JOOSE sits at the top of the Wrangler range in price. Its appeal is exclusivity, with production capped at 60 units.

Engine and Performance

The JOOSE edition keeps the 2.0-liter turbocharged I-4 engine with 270 horsepower and 295 lb-ft of torque.

Key technical highlights:

• Eight-speed automatic transmission standard.
• ESS start/stop system to reduce fuel use.
• Low-inertia twin-scroll turbocharger for quick response.
• Cooled EGR system for lower emissions.
• Compliance with SULEV 30 standards.

The setup combines off-road power with emissions control, keeping the Wrangler aligned with global regulations.

Off-Road Capability

Jeep positions the Wrangler as its most capable SUV. The Rubicon JOOSE offers:

• Four 4x4 systems: Command-Trac, Rock-Trac (part-time), Rock-Trac (full-time), Selec-Trac.
• 100:1 crawl ratio for steep terrain.
• Water fording up to 34 inches.
• Ground clearance: 12.9 inches.
• Approach angle: 47.4°.
• Breakover angle: 27.8°.
• Departure angle: 40.4°.

It also comes standard with:

• Dana 44 HD full-float rear axle.
• Electronic sway bar disconnect.
• Tru-Lok front and rear axle lockers.
• 17-inch wheels with BFGoodrich 33-inch all-terrain tires.
• Warn winch with 8,000-pound capacity.

Interior and Technology

The JOOSE edition improves cabin technology and comfort:

• 12-way power-adjustable front seats.
• New dashboard with softer materials and stitching accents.
• 12.3-inch Uconnect 5 infotainment screen, the largest ever in a Wrangler.
• Wireless Apple CarPlay and Android Auto.
• Voice recognition with upgraded microphone array.
• Multiple USB-A and USB-C ports (up to 7).
• 115-volt household outlet option.
• OTA updates for maps and system functions.

The interior balances rugged durability with connected features expected in modern SUVs.

Safety Systems

Jeep equips the Wrangler Rubicon JOOSE with over 85 safety features. Standard protection includes:

• Curtain airbags for first and second rows.
• Front driver and passenger airbags.
• Seat-mounted side airbags.
• Four-wheel disc brakes.
• Tow hooks and skid plates.

The safety approach combines mechanical resilience with electronic aids for both on-road and off-road use.

Production and Legacy

Since 2006, the Wrangler has been built at the Toledo Assembly Complex in Ohio. The JOOSE edition extends Jeep’s tradition of special colors and trims, which appeal to buyers who value personalization.

Market Impact

The Wrangler JOOSE signals Jeep’s continued use of limited editions to create buzz and maintain premium pricing. Buyers pay more for exclusivity and collectibility. With demand for personalized off-road SUVs still strong, Stellantis is likely to keep offering special runs like the JOOSE.

Conclusion

The 2025 Jeep Wrangler Unlimited Rubicon JOOSE combines proven engineering with exclusive styling. Its price positions it for buyers seeking a capable off-roader with limited availability. For Jeep, it is another step in balancing heritage with modern expectations.