New Grandland Powers Vauxhall's EV Push
Vauxhall isn't slowing down. As part of a strategic push to electrify its brand and increase foot traffic around the New Grandland Electric AWD, the automaker is launching a promotional campaign wrapped in nostalgia and speed.
The ‘Go Grand and Win a Grand’ competition merges physical engagement with real product exposure, placing the spotlight squarely on the fully electric Grandland.
Competition Puts Pedal to the Plastic
The campaign kicked off in Glasgow and will hit four more cities before wrapping in mid-August:
- July 19–20: Newcastle (Metrocentre)
- July 26–27: Nottingham (Victoria Centre)
- August 2–3: Southampton (Westquay)
- August 9–10: London (Westfield White City)
Each location will feature a custom Scalextric track, shaped by UK landmarks. Attendees will compete for the fastest lap time. The top finisher across all cities wins a Vauxhall trophy and $1,280 USD (£1,000).
Driving Interest in the Grandland Electric AWD
The competition’s real purpose? Drawing attention to Vauxhall’s New Grandland, which offers:
- 550 liters of boot space
- 35 liters of interior storage
- Signature 3D Vizor front grille
- Aerodynamic silhouette
It’s aimed at urban professionals and suburban families seeking a spacious, efficient vehicle.
Grandland Electric AWD – Core Specs
| Specification | Details |
|---|---|
| Battery Capacity | 73 kWh (net) |
| Motor Output | 213 hp |
| Torque | 345 Nm |
| Driving Range | Up to 325 miles (WLTP) |
| Charging Speed | 160 kW DC – 80% in 30 minutes |
| Drivetrain | All-Wheel Drive |
Strategic Brand Alignment
The partnership with Scalextric aligns two iconic UK brands:
- Scalextric: 60+ years in electric slot car racing
- Vauxhall: UK manufacturer since 1903
Steve Catlin, Managing Director of Vauxhall, promotes this as a fun, electrified, family-focused experience. It’s designed to build familiarity and drive foot traffic toward EV options.
Why Timing Matters
The campaign launches just as Vauxhall completes its fully electric vehicle lineup. As of late 2024, every car and van sold in the UK has a fully electric option.
The Grandland Electric AWD fills the space between compact EVs and larger SUVs—an ideal choice for families moving to electric without sacrificing utility.
Built for Urban and Suburban Use
The 73 kWh battery allows up to 325 miles on a single charge. This range outpaces several competitors:
- Peugeot e-3008: up to 326 miles
- Hyundai Kona Electric: up to 319 miles
- Nissan Ariya 63 kWh: up to 250 miles
160 kW fast charging also ranks among the best in class.
EV Incentive, Not Just Engagement
The hands-on event brings EV interaction to families in high-traffic retail spaces. It replaces traditional test drives with real-life brand immersion.
Vauxhall’s Broader EV Strategy
‘Electric Streets of Britain’ is Vauxhall’s initiative to increase on-street residential EV charging access. This long-term infrastructure push aligns with their product rollout strategy.
What Vauxhall Gains
- Brand Exposure in key UK cities
- Consumer Engagement through interactive experiences
- Retail Momentum for Grandland Electric AWD
What Buyers Get
- Hands-on EV experience
- Direct access to product experts
- Chance to win $1,280 USD
Final Takeaway
Vauxhall is using Scalextric to generate leads, attention, and brand equity for the Grandland Electric AWD. The SUV is production-ready and tailored to everyday UK needs—no concept gimmicks, just real range, real space, and fast charging.
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