Peugeot kicks off its "Unexpected eXPERIENCE Tour," wherein the brand's newest model, the Peugeot 408 sedan, is unveiled in an unexpected store. Starting on November 16, the Peugeot tour will stop in Hamburg, Essen, Saarbrücken, Munich, and Berlin before wrapping up on December 17, 2022. Before the new Peugeot 408 hits the market, interested parties can see it in action in a kaleidoscope-style installation. The model has an eye-catching appearance, advanced driver aids, and cutting-edge engine technology in its gasoline and plug-in hybrid iterations. In addition, from November 16 through December 17, 2022, interested parties can take the new Peugeot 408 out for a spin in a test drive of their own before it hits the market, and they can use a kaleidoscope filter on a photo booth photo to take home with them.
"We aim to make modern mobility something that can be experienced," said Haico van der Luyt, managing director of Peugeot Germany. Through the "Peugeot Unexpected eXPERIENCE Tour," we can show consumers the new Peugeot 408 from angles they've never seen before. With its custom-made kaleidoscope, this art piece will surely steal the show and give viewers a new way to look at the beautiful Peugeot 408 Fastback body style.
The current model of the Lion brand is introduced in an appropriate setting that echoes the motto "exceptional from every angle," under which the new Peugeot 408 was initially unveiled. Starting on November 16, 2022, five high-traffic shopping malls will host pop-up stores in unused retail space, immersing customers in an immersive Peugeot experience. Participants in a kaleidoscopic art installation can see the new Peugeot 408 from various angles they wouldn't usually see. The emphasis here is on the design.
Travel to five different cities in Germany to get a firsthand look at the new Peugeot 408: The new Peugeot 408 will make its debut at auto shows in Hamburg, Essen, Saarbrücken, Munich, and Berlin before hitting the market in the spring of 2023.
Visitors can take a test drive in the new Peugeot 408 on the premises. Any place within a 15-kilometer radius is up for grabs as the vacation spot. There is more in store for guests. Images with a kaleidoscope effect can be made at a photo booth. These complete the current Lion Brand model experience and leave a lasting impression.
There will only be room for a certain number of people to take the test drives. Visitors can sign up right there at the pop-up shop.
