Peugeot had quite the year in 2024. Some brands release a press statement and hope for the best. Peugeot? They sold over a million cars and doubled down on electric vehicles, all while reminding competitors that making affordable, stylish cars isn't rocket science. But let’s break it down because numbers without context are like road signs in a foreign language—technically useful, but mostly ignored.
Global Sales: Peugeot's Playing the Long Game
The 1,124,268 vehicles Peugeot sold in 2024 weren’t just plucked from thin air. That’s a 6% increase over 2023, which means something’s working. Some brands spend billions on marketing, only to see sales stagnate. Peugeot? They just kept making cars people actually want to buy—a radical concept in today’s auto industry.
A big chunk of this success came from an expansion into emerging markets. Peugeot isn’t just catering to the usual suspects in France and Germany; it’s gaining ground outside Europe, where demand for practical, stylish cars with reasonable pricing is rising faster than a teenager’s insurance premiums.
Peugeot in Europe: Rising Faster Than Gas Prices
Europe still loves Peugeot, and that’s saying something in a region where car buyers are pickier than a Michelin-starred chef ordering produce. The brand secured the fourth spot in the European car market, moving up the ranks like an overachieving student who used to coast but finally started doing homework.
- 25% increase in sales compared to 2023.
- Market share jumped to 5.8% (up from 4.2% in January 2024).
- EV sales skyrocketed—because at this point, buying a gas-guzzler in Europe is like showing up to a climate change protest in a coal-powered steam engine.
Peugeot’s secret sauce? Affordable, stylish EVs that don't make buyers feel like they're settling for a toaster on wheels.
Electric Vehicles: Peugeot's Making EVs Fun Again
Peugeot isn’t just selling more EVs—they’re doubling their numbers while making electrification feel less like a science experiment. Their electric market share climbed to 5.7%, a jump from 3.8% last year.
Why? Because Peugeot's EV lineup actually makes sense. Instead of trying to reinvent the wheel with tech no one asked for (cough certain luxury brands cough), they focused on efficiency, affordability, and not making buyers hunt for charging stations like a lost tourist looking for a bathroom in Rome.
- The Peugeot e-208 and e-308 took the top two spots in the 2024 ADAC Ecotest, proving that EVs can be efficient without costing as much as a down payment on a house.
- The E-3008 made an impressive debut, accounting for 22% of the model’s total sales—a rare case where people actually wanted the electric version of a car.
- The Peugeot e-2008 got a range and charging upgrade, so road trips no longer require an Excel spreadsheet and prayer.
Light Commercial Vehicles: Small Vans, Big Success
Peugeot's commercial van game is stronger than ever. While most people think of LCVs as boring workhorses, Peugeot turned them into best-sellers. Their market share in this segment hit 7.4%, up from 6.3% in January.
The real winner? The Peugeot Partner. No, not a law firm—the small van that outsold every other in its category in 2024. It’s practical, efficient, and doesn’t look like something designed in a Soviet bunker, which apparently helps with sales.
Star Players: Peugeot’s Best-Selling Models in 2024
Some models led the charge, proving that when Peugeot gets it right, they really get it right.
- Peugeot 3008: Over 100,000 units sold since its launch in 2024. The E-3008 made up 22% of sales, proving that EVs can actually be desirable, not just mandatory for regulatory compliance.
- Peugeot 2008: A subcompact SUV that people actually like. Good design, reasonable pricing, and an EV version that doesn't leave you stranded after a grocery run.
- Peugeot 208: The e-208 is now a legitimate alternative to petrol-powered hatchbacks, proving that small cars still matter, even in an SUV-obsessed world.
