Citroën has shaped automotive history for over a century. In 1924, the French brand shocked Europe with the Type B10 — the first European car with an all-steel body. One hundred years later, Citroën turns its focus to electric mobility, aiming to make EVs affordable for the many, not just the few.
Citroën’s Electric Future: Affordable EVs for Everyone
Most carmakers chase luxury buyers with high-end EVs. Citroën takes a different route. The brand commits to democratizing electric mobility by producing cost-efficient models like the ë-C3 and the Ami quadricycle.
Citroën’s Core Electric Models
| Model | Powertrain | Range (WLTP) | Starting Price (USD) | Target Market |
|---|---|---|---|---|
| ë-C3 | 44 kWh battery, electric motor | Up to 199 miles | Around $25,400 | Urban drivers, daily commuters |
| Ami | 5.5 kWh battery, 8 hp motor | Up to 46 miles | Around $7,600 | City users, young drivers |
| Oli Concept | Experimental, ultra-lightweight | Estimated 250 miles | Prototype (not for sale) | Concept development |
Affordability drives Citroën’s strategy. The company believes EV adoption depends on cost-effective solutions that everyday people can buy and drive.
The Legacy of Innovation: 1924 to 2025
In 1924, Citroën’s B10 introduced an all-steel body, increasing durability and safety. This approach challenged conventions and cut production costs.
Fast-forward to 2025, and the brand applies the same thinking to electric vehicles:
- Lightweight design reduces energy consumption.
- Simplified construction lowers production costs.
- Minimalist interiors reduce materials without sacrificing comfort.
The Oli Concept demonstrates this philosophy. Made with recyclable materials and a weight target under 2,200 pounds, the Oli challenges the excess of heavy, over-equipped SUVs.
Electrification as a Social Mission
Vincent Cobée, Citroën’s former CEO, once said: “Mobility is a basic human right.”
The brand treats EV access as a social responsibility, not a luxury product category. This approach reflects in three key principles:
- Affordability — Competitive prices without hidden fees.
- Simplicity — Easy charging, clear service plans.
- Practicality — Real-world range and easy maintenance.
The ë-C3, for example, offers 199 miles of range — enough for most daily commutes — at a price well below many competitors.
Citroën and Stellantis: The Power of Scale
Citroën benefits from being part of Stellantis, the global group formed by the merger of PSA and FCA.
- Shared STLA platforms help reduce R&D costs.
- Battery procurement is centralized, keeping prices stable.
- Production across Europe, Africa, and Asia supports global delivery.
This scale allows Citroën to meet its affordability goal while still delivering reliable electric vehicles.
The Ami: Minimalism Meets Mobility
The Citroën Ami may be the brand’s boldest statement on urban mobility. With a top speed of 28 mph and no traditional license required in many regions, the Ami targets:
- Young drivers aged 14+ in some European markets.
- Urban dwellers who need short-range daily mobility.
- Car-sharing programs looking for cost-effective fleets.
The Ami’s key features:
- Compact size for easy parking.
- Plug-in charging from standard outlets.
- Low operating costs.
Citroën calls the Ami a “disruptor” for good reason. It provides legal, safe transportation at a price point unmatched by competitors.
The Oli Concept: Citroën’s Vision for Efficient EVs
The Citroën Oli Concept pushes against the industry trend of large, heavy electric SUVs.
Key design choices:
- Flat panels for easier production.
- Lightweight recycled cardboard composite roof.
- Removable seats and dashboards.
- Weight under 2,200 pounds for higher efficiency.
The Oli aims to inspire future models, focusing on low weight, low energy use, and long service life. The concept skips luxury features that add cost and weight, focusing instead on the essentials.
