The Hyundai IONIQ 9, a three-row electric SUV, earned the Midwest Automotive Media Association (MAMA) “Favorite Plug-In EV” award at their 2025 Spring Rally. Selected from roughly 80 contenders by over 75 automotive journalists, this accolade highlights the IONIQ 9’s exceptional range, bold styling, and family-focused versatility
Award Recognition & Industry Impact
- Award Summary: Named Favorite Plug-In EV in June 2025 at MAMA’s Elkhart Lake event.
- Journalist Panel: Over 75 automotive journalists from 25 states judged based on value, innovation, range, and design.
- Corporate Momentum: Hyundai also won with the IONIQ 5 N, reinforcing its media recognition.
Exterior Design: Aerosthetic Functionality
- Drag coefficient: 0.259 Cd thanks to underbody panels, low-resistance tires, and active air flaps.
- Visual identity: Parametric pixel lighting, aerodynamic mirrors, and structured edges reflect Hyundai’s design direction.
Interior Comfort & Technology
- Seating: Three-row cabin for six or seven with swivel, reclining, and massaging Relaxation Seats.
- Displays & Features: Dual 12.3-inch panoramic screens, BOSE audio, UV-C sanitizing tray, USB-C ports.
- Cabin acoustics: Acoustic glass and active noise cancellation ensure a quiet ride.
- Driver assistance: Forward/rear automatic braking, lane assist, adaptive cruise, and 360° camera options.
Powertrain, Performance & Charging
- Battery: 110.3 kWh NCM lithium-ion battery on the E-GMP platform.
- Charging: 800V charging architecture enables 10–80% refill in 24 minutes using 350 kW chargers.
- Trim levels:
| Trim | MSRP (USD) | EPA Range | Powertrain |
|---|---|---|---|
| S (RWD) | $60,555 | 335 mi | Single-motor |
| SE/SEL (AWD) | $64,365–$67,920 | 320 mi | Dual-motor |
| Performance AWD | $72,850–$78,090 | 311 mi | High-output AWD |
- Supercharger support: NACS port and adapters enable Tesla charger access (~40 minutes full session).
- Extra features: Vehicle-to-Load power backup, CCS adapter, and home charging kits included.
U.S. Manufacturing, Incentives & Lease Options
- Built in Georgia: Hyundai Metaplant America uses automation, renewables, and hydrogen-powered logistics.
- Incentives: Qualifies for full $7,500 EV federal tax credit due to 60%+ U.S. content.
- Lease offers: From $419/month for 36 months with $4,999 due at signing. Up to $13,000 off MSRP at some dealers.
Market Position and Competition
- Key competitors: Kia EV9, Rivian R1S, Tesla Model X, Volvo EX90, Cadillac Vistiq.
- Target buyer: Families seeking high-tech three-row EVs without luxury price tags.
- Growth strategy: Hyundai plans 21+ EV models by 2030, aiming for 2 million annual global sales.
Image gallery:
Why MAMA Voted the IONIQ 9
- Class-leading range: 335-mile RWD option exceeds expectations.
- Practical luxury: Swivel seating, flat floor, three-row spaciousness.
- Technology: 800V platform, dual-motor AWD, and connected services.
- Affordability: Under $61K starting price with federal credits and dealer discounts.
- Made in USA: Built in Georgia with localized supply chain optimization.
Conclusion for U.S. Buyers
The Hyundai IONIQ 9 delivers strong range, smart pricing, advanced EV architecture, and real family-space flexibility. It now stands out as a leading three-row electric SUV for buyers ready to switch to EVs. MAMA's 2025 award confirms its value in a highly competitive segment.
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