The Nissan Frontier, a midsize pickup with deep American roots, just earned a major title: “Coolest Thing Made in Mississippi.” This recognition came from the Mississippi Manufacturers Association (MMA) and Mississippi Economic Council (MEC) as part of their second annual "Coolest Thing Made in Mississippi" competition. Thousands of Mississippians cast their votes. The Frontier came out on top.
Let’s break down why this award matters, what it says about Nissan’s Canton Assembly Plant, and what makes the Nissan Frontier a standout vehicle in a competitive market.
Quick Facts: Nissan Frontier
| Feature | Detail |
|---|---|
| Assembly Location | Canton, Mississippi |
| Truck Class | Midsize Pickup |
| Starting Price | ~$30,000 USD |
| Powertrain | 3.8-liter V6 engine |
| Horsepower | 310 hp |
| Towing Capacity | 6,720 lbs |
| Transmission | 9-speed automatic |
What the Award Means for Nissan and Mississippi
A Vote of Confidence in Mississippi Manufacturing
This isn’t just a trophy for the Frontier. It’s a vote of confidence in the Canton facility, which has built over 5 million vehicles since opening in 2003. The plant is central to Nissan’s U.S. operations.
Why the win matters:
- Reflects public pride in locally made products
- Positions Mississippi as a serious player in automotive manufacturing
- Supports workforce growth in the region
The recognition backs Nissan’s $500 million investment into the Canton plant. That investment focuses on future electric vehicle production but also reinforces Nissan’s long-term commitment to Mississippi.
