The NAVOR E5 has entered the Danish market with exceptional impact. In Q1 2025, it secured a 22.5% market share in the plug-in hybrid SUV segment, with 352 registered units. This achievement places it ahead of established players like Ford Kuga PHEV, Kia Sorento PHEV, and Mitsubishi Outlander PHEV.
NAVOR is a new automotive brand introduced by the WISMO Group in Denmark. Its flagship model, the E5, was engineered to meet rising demand for spacious, electrified family transport with attractive pricing and extended warranty coverage.
Vehicle Dimensions and Layout
The NAVOR E5 is designed for families and utility-focused drivers. Its proportions put it in direct competition with vehicles like the Škoda Kodiaq and Peugeot 5008, yet at a significantly lower price point.
Key dimensions:
| Specification | Measurement |
|---|---|
| Length | 4.76 meters |
| Width | 1.86 meters |
| Height | 1.71 meters |
| Wheelbase | 2.78 meters |
| Cargo Capacity | 194–1,267 liters |
| Seating Configuration | 2+3+2 (7 seats) |
- Third-row seating folds flat for increased trunk space.
- Offers ample legroom for second-row passengers and adjustable backrest angles.
Powertrain and Performance
The E5 features a parallel plug-in hybrid system combining combustion and electric power to balance performance and efficiency.
Drivetrain specifications:
- Petrol engine: 1.5-liter, turbocharged, 110 hp
- Electric motor: 177 hp
- Combined power: 218 hp
- Transmission: E-CVT automatic
- Drivetrain: Front-wheel drive
- Towing capacity: 1,500 kg with brakes
Battery and fuel economy:
- Battery capacity: 17.52 kWh
- Electric-only range: Up to 70 km
- Fuel efficiency: 83 km/l (WLTP)
- CO₂ emissions: 28 g/km
- Charging speed: 3.3 kW AC, ~5.3 hours to full charge
This setup enables drivers to perform most daily commutes on electricity alone, significantly reducing fuel costs.
Interior Technology and Comfort
The NAVOR E5 plug-in hybrid SUV places a strong focus on comfort and convenience through intuitive infotainment and essential driving aids.
Interior highlights:
- 12.3-inch infotainment display with Apple CarPlay and Android Auto (wireless)
- 7-inch digital driver cluster
- Electric front seats with partial leather trim
- Panoramic sunroof and ambient lighting
- Heated side mirrors
- Rear-view camera with parking sensors
- Dual-zone climate control
- Keyless entry and push-button start
Storage and seating:
- Fold-flat second and third rows create a level cargo floor.
- Seatbacks split 60/40 in row two, 50/50 in row three.
Safety and Driver Assistance
While not a high-end luxury SUV, the E5 offers core safety technologies required for daily family use.
Included features:
- Electronic Stability Control (ESC)
- Hill Start Assist
- Tire Pressure Monitoring System (TPMS)
- Cruise control with speed limiter
- Anti-lock Braking System (ABS)
- Multiple airbags (front, side, curtain)
No adaptive cruise or lane-keeping assist is currently available—helping keep costs down while covering standard safety expectations.
Price and Warranty
The NAVOR E5 is priced aggressively below market rivals with a starting price of ~$33,000 USD.
Warranty package:
- 6 years / 150,000 km bumper-to-bumper coverage
- Battery warranty included within full warranty term
- Service intervals: Every 15,000 km or annually
This package significantly undercuts competitors like the Toyota RAV4 PHEV (starting ~$45,000 USD) and Kia Sorento PHEV (starting ~$50,000 USD).
Market Reception and Sales Performance
Q1 2025 Performance:
| Brand/Model | Units Sold | Segment Share (%) |
|---|---|---|
| NAVOR E5 | 352 | 22.5% |
| Ford Kuga PHEV | 290 | 18.5% |
| Kia Sorento PHEV | 212 | 13.5% |
| Mitsubishi Outlander PHEV | 205 | 13.1% |
