Toyota GR Supra sports car named 2025 NASA Championships pace car

A Sports Car Icon Takes the Lead

The Toyota GR Supra will serve as the official pace car for the 2025 National Auto Sport Association (NASA) Championships. The event runs from September 4–7, 2025, at Ozarks International Raceway in Missouri.

This marks the first time the Supra will pace NASA’s biggest event. It also makes the Supra the third GR sports car to carry the honor, after the GR Corolla and GR86.

Toyota is using this moment to connect its performance lineup with the grassroots racing community.

Toyota’s Strategy With NASA

Toyota has built a strong relationship with NASA since 2019. Every buyer of a new GR sports car receives:

• A one-year NASA membership.
• A free High Performance Driving Event (HPDE) track day.

The program started exclusively for GR Supra buyers but later expanded to all GR models.

According to Jeremy Croiset, CEO of NASA, the partnership introduces drivers to performance driving in a safe and responsible way.

For Toyota, this partnership is not about marketing slogans. It’s about turning owners into participants.

The 2025 NASA Championships

The NASA Championships bring together drivers from 14 regions across the U.S. Competitors run in 25 classes. The winners face off in a finale on Sunday, September 7.

The venue, Ozarks International Raceway, is a 3.97-mile road course with 19 turns and major elevation changes. The track demands precision. It also offers fans a chance to watch side-by-side action both live and through DriveNASA.com streaming.

For Toyota, having the Supra set the pace puts the brand in front of a community that values driver engagement more than marketing gloss.

The GR Supra’s Place in Toyota’s Lineup

Since its 2019 relaunch, the fifth-generation GR Supra has been the centerpiece of Toyota’s performance portfolio.

Key facts about the GR Supra:

• Engine: 3.0-liter inline-six, twin-scroll turbo.
• Output: 382 horsepower and 368 lb-ft of torque.
• Transmission choices: 6-speed manual or 8-speed automatic.

Toyota has confirmed that the 2026 model year will mark the final production run for the Supra.

Why the Supra Matters to Enthusiasts

The Supra carries brand value well beyond its sales numbers. For enthusiasts, it represents:

• A return of Toyota’s sports car credibility.
• A link to motorsports through Toyota GAZOO Racing.
• An accessible entry point into track driving, thanks to the NASA partnership.

With production ending, the Final Edition signals Toyota’s shift. The company must decide how performance cars fit into its future, especially as it invests in electrification.

Toyota’s Larger Motorsport Commitment

The Supra pace car role is part of Toyota’s bigger push in racing:

• GR Corolla and GR86 have already appeared as NASA pace cars.
• Toyota GAZOO Racing competes globally, including Le Mans and World Rally Championship.
• The company continues to offer track-day access to new buyers, building loyalty among enthusiasts.

The clear message: Toyota wants its sports cars to be driven hard, not parked in garages.

What This Means for Buyers

The Supra entering its final model year will likely:

1. Drive demand for the Final Edition.
2. Push resale values higher for existing Supras.
3. Encourage Toyota fans to look at the GR86 and GR Corolla if they want long-term availability.

Price Expectations and Market Position

While Toyota has not released official Final Edition pricing, the current 2025 GR Supra 3.0 Premium starts at about $56,000 USD.

Expect the Final Edition to carry a premium, likely placing it closer to $65,000–$70,000 USD.

Compared with rivals:

The Supra sits at the lower end of this price group while still offering comparable performance.