Honda's 2025 GB350S is gaining traction not just as a mid-range motorcycle but also as the centerpiece of this year's customization competition at the Wheels & Waves festival in Biarritz, France.
From June 11 to 15, 2025, eleven custom GB350S motorcycles from seven countries will be on display, showcasing design and engineering from Europe's leading builders.
Event Overview
- Dates: June 11–15, 2025
- Location: Wheels & Waves Festival, Biarritz, France
- Featured Model: 2025 Honda GB350S
- Participants: Eleven custom bikes from seven European countries
- Voting: Online at hondacustoms.com throughout summer
- Winner Announcement: End of summer 2025
The competition, now in its sixth year, invites Honda dealers and specialist customizers to redesign a designated model. For 2025, the spotlight is on the Honda GB350S — a model that recently ranked as the seventh best-selling naked bike in Europe.
Customization Highlights
The GB350S offers a balanced platform for customization with its retro design and modern mechanics. The result is a diverse field of entries from across Europe.
Top 5 Custom Bikes from Spain and Portugal’s ‘Dream Garage’
- El Matador (Spain): Cafe racer build with clip-on bars, matte black tank, and custom seat cowl. Fully rewired electrical system and minimalist LED lighting.
- Lusitana Tracker (Portugal): Flat-track inspired setup with knobby tires, raised exhaust, and cross-braced handlebar. Finished in brushed aluminum and red pinstripes.
- Azulejo Express (Portugal): Urban scrambler featuring powder-coated teal wheels, custom tank graphics inspired by Portuguese tiles, and an under-seat tool kit.
- Barcelona Speedline (Spain): A low-slung bobber design with chopped fenders, satin-finish springer seat, and gold-spoked wheels. Tuned for torque-heavy city riding.
- Porto Electrico (Portugal): Retro-modern hybrid with a custom LED headlamp, brushed steel tank, and brown leather grips. Includes a custom lithium-ion battery housing.
These bikes will represent Spain and Portugal in the European contest. Additional builds from France, the UK, and Italy will be unveiled on hondacustoms.com starting June 12.
Online Engagement and Audience Growth
Honda's online platform continues to grow. In 2024:
- 25,500+ voting visitors participated, an 18% year-over-year increase.
- 7,000+ wallpapers were downloaded by fans.
These figures signal growing enthusiasm around the Honda GB350S customization contest and its role in connecting enthusiasts with cutting-edge motorcycle builds.
Conclusion
The 2025 Honda GB350S continues to gain recognition in Europe, both on the road and in the custom scene. Its central role at Wheels & Waves solidifies its status as a versatile and market-relevant motorcycle for the modern rider.
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