Rolls-Royce Sunningdale, the dealership closest to the Home of Rolls-Royce in West Sussex, has recently reopened its doors after an extensive redesign and redevelopment. The new showroom, which spans two levels and features a terrace, is a luxurious space that showcases the excellence and craftsmanship of the world’s leading luxury marque.
A New Space for a New Era
The new showroom, which took 18 months to complete, is a reflection of Rolls-Royce’s visual identity and brand values. The front door, for instance, is modeled on the iconic Pantheon grille that adorns every Rolls-Royce car. The interior, meanwhile, is designed to create a warm and welcoming atmosphere for clients, with elegant and refined furnishings and materials.
The showroom also features an Atelier, a dedicated area where clients can explore the bespoke possibilities of their Rolls-Royce. Here, they can view and touch samples of wood veneers, leathers, embroidery threads, and other elements that can be customized to their personal preferences. The Atelier also displays inspirational commissions and limited-edition collections that showcase the creativity and artistry of the Rolls-Royce Bespoke team.
Another showroom highlight is the terrace, which offers a panoramic view of the surrounding countryside. The terrace is perfect for clients to relax and enjoy refreshments or a light meal while admiring their Rolls-Royce or discussing their requirements with the dedicated sales team.
A History of Excellence and Innovation
Rolls-Royce Sunningdale is one of the UK's oldest and most prestigious dealerships, having been established in 1932. It has a long and rich history of serving some of the country's most discerning and influential clients, including royalty, celebrities, and business leaders.
Rolls-Royce Motor Cars has also recognized the dealership's outstanding performance and customer satisfaction. In 2020, it was named the Global Bespoke Dealer of the Year, and in 2022, the Regional Provenance Dealership of the Year. These awards reflect the dealership’s commitment to delivering the highest standards of service and quality to its clients.
Rolls-Royce Sunningdale is also at the forefront of the electrification and digitalization of the luxury automotive industry. It offers the latest and most advanced models and technologies from Rolls-Royce, such as the all-electric Phantom EWB, the plug-in hybrid Ghost, and the digital configurator. These innovations enable clients to experience the ultimate luxury more sustainably and conveniently.
