On the occasion of the fifth birthday of the brand at the end of February, the Seat subsidiary Cupra sees itself in the fast lane, and it intends to more than triple sales of the present 150,000 cars in the medium term. "During the previous year, we successfully sold approximately 150,000 Cupra cars; however, this number could have been at least fifty percent higher. CEO Wayne Griffiths comments to Auto Motor und Sport, "We haven't seen the real potential of the Cupra Formentor and Cupra Born models."
CEO Wayne Griffiths estimates that there is room for an additional 500,000 vehicles per year. "In the future, we plan to run four or five models in tandem, and our goal is to sell 100,000 of each. Therefore, we have the substance necessary to carry investments and the relevance required in the market, which is three to five percent. On the other hand, leading positions in any market would not motivate us. We are considerably more interested in having a global presence."
Cupra's goal is to ensure the brand's continued success in the age of electric vehicles by bringing the same level of sportiness and enjoyment behind the wheel that previous models with internal combustion engines were known for. "It's no good lecturing from above that people should drive electrically if they don't love it," remarked Werner Tietz, the development director for Seat. "It's a matter of personal preference." We can make electric transportation more appealing to customers while inspiring them with internal combustion engines. The Cupra lineup is intended to satisfy only some customers. The company's chief executive officer, Mr. Griffiths, said, "We manufacture automobiles that not everyone likes, but some love."
Wayne Griffiths believes that the new electriccars should be clearly defined by their driving enjoyment rather than by environmental marketing, including advertising messaging about green landscapes. The CEO of Seat was quoted as saying, "The millennial age is not stupid, and they can smell marketing three miles against the wind." If you are concerned about the future, it does not imply that you should be embarrassed to drive a sports car, for example.
